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Zynga agrees to acquire Chartboost for $250m


Social gaming giant Zynga has agreed a deal to acquire mobile programmatic advertising and monetization platform Chartboost for approximately $250.0m.

Zynga will fund the purchase using cash, with the final upfront transaction consideration to also include customary closing adjustments.

Chartboost is a unified advertising platform that includes a Demand Side Platform, Supply Side Platform and mediation capabilities. The platform has more than 700 million monthly users and over 90 billion monthly advertising auctions.

Zynga said a combination with Chartboost would create a next generation platform offering content, direct player relationships, significant reach and full-stack advertising technology, which can be applied across its game portfolio and Chartboost’s advertising partners.

The acquisition is expected to close in the third quarter of this year.

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