Golf’s PGA Tour has signed up to support the American Gaming Association’s (AGA) ‘Have A Game Plan’ public service initiative to promote responsible gambling in the US.
Under the arrangement, the Tour and AGA will develop content encouraging golf fans to bet responsibly.
Co-branded content will appear on the Tour’s social and digital platforms, while public service announcements will also air on PGA Tour Radio.
“A key pillar of the PGA Tour’s sports betting strategy is responsible gaming and ensuring our fans are equipped with the appropriate resources so they are properly prepared and educated,” PGA Tour vice president of gaming Scott Warfield said.
“By aligning with the AGA in support of its Have A Game Plan campaign we’re able to align our efforts and provide a consistent message focused on responsible gaming.”
Launched in 2019, the Have A Game Plan campaign provides consumers with a state-by-state guide that lists legal operators, the basics of sports betting and raises awareness of problem gambling behaviour.
Stock car racing organisation Nascar and the National Hockey League (NHL) have also signed up to support the initiative, as have Washington Wizards, Capitals and Mystics owners Monumental Sports & Entertainment and NHL team the Vegas Golden Knights.
AGA senior vice president of strategic communications, Casey Clark, said: “As legal sports betting continues to expand in both availability and popularity, it is imperative that responsible gaming education keeps pace.
“This announcement is a testament to the Tour’s thoughtful approach to sports betting and marks an important step in continuing to engage all industry stakeholders in our shared responsibility to educate fans on safely and responsibly betting on sports.”