Bally’s Corporation has entered into a partnership with Major League Baseball (MLB), in a deal that marks its third link-up with a professional sports league in North America.
The agreement will see Bally’s become an authorised gaming partner of MLB, with the operator gaining access to official MLB league and team marks, logos and data.
Bally’s will also include MLB assets as part of content it is creating for MLB fans. This will be integrated into live MLB game coverage across 19 regional sports networks that account for more than half of the US-based MLB franchises.
In addition, Bally’s and MLB will collaborate on best-in-class practices to protect the integrity of MLB games.
“The agreement between Bally’s and MLB offers exciting benefits for baseball fans nationwide,” Bally’s president and chief executive George Papanier said.
“We are honoured to have the opportunity to put the Bally’s stamp on America’s national pastime and look forward to providing an innovative and engaging sports betting experience.”
MLB executive vice president Kenny Gersh added: “As we prepare for the start of the 2021 season, working with Bally’s will present our fans with yet another unique avenue to engage with baseball.
“Bally’s knows how to provide added entertainment for sports fans across the country, so we look forward to collaborating on new ways of engaging fans around our games.”
Bally’s has similar deals in place with both the National Basketball Association and National Hockey League.