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Betfred signs extended racing deal with XB Net


Gambling operator Betfred has signed an extension to its distribution deal with North American horse and greyhound racing content provider XB Net.

Under the renewed agreement, XB Net will continue to provide Betfred with live pictures, data and betting services from a network of over 50 North American tracks.

The deal covers major US horse racing events including the Preakness Stakes and the Breeders’ Cup.

“We’re delighted to extend our evolving partnership with XB Net who provide a one-stop shop for North American racing, both in our 1,500 shops and online; it is high-quality content and complements our schedule well,” Betfred’s trading director Craig Reid said.

XB Net senior vice president of international Simon Fraser added: “It’s a real validation for Betfred, a name so intrinsically linked with top-class horse racing, to have re-enlisted our services and confirmed its unswerving commitment to the enduring appeal of thoroughbred racing.

“Their support in bringing live North American racing to an engaged, recreational client-base has also helped grow the influence of our bespoke betting products.”

Betfred has expanded its presence in the US in recent months, having agreed a deal to launch free-to-play content from SportCaller in Colorado, and also partnered with the new Mohegan Sun Casino property in Las Vegas in order to launch in Nevada.