Betfred USA Sports, the US-facing business of the British bookmaker, has entered a multi-year marketing and sponsorship agreement with Major League Baseball (MLB) franchise the Colorado Rockies.
Facilitated by the SCCG Management consultancy, the deal includes a number of digital and stadium assets at the team’s Coors Field home ballpark, with Betfred USA Sports to become a partner of the Rockies.
Betfred USA Sports and the team will offer a range of game-day experiences for fans, including ticket giveaways, game suites and in-game contests.
“Sports betting has seen incredible growth across the country recently and we are always looking for new and exciting ways to engage with not only our fans but all sports fans throughout the Rocky Mountain Region,” Rockies’ vice president of corporate partnerships Walker Monfort said.
The deal comes after Betfred USA Sports in September last year rolled out online wagering in Colorado, as well as in Iowa. The operator also opened the first land-based sportsbook in the state, with the facility launching at the Saratoga Casino Black Hawk in June 2020.
Betfred USA Sports also has commercial deals in place with National Football League team the Denver Broncos, as well as Broncos legend Rod Smith.
“Colorado has proven to be a fantastic market for Betfred Sports, and we look forward to further demonstrating our commitment to local fans with this partnership with the Rockies,” Betfred USA Sports chief operating officer Bryan Bennett said.
“Along with our sportsbook at Saratoga Casino Black Hawk and our other sports partnerships in the state, Betfred is investing in Colorado for the long haul.”