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BetMakers brings in Caesars’ Stuart as North America CEO


Horse race betting solutions provider BetMakers Technology Group has appointed Christian Stuart, formerly of Caesars Entertainment, as chief executive of its North America business.

In his new role, Stuart will be tasked with overseeing BetMakers’ expansion plans in the North American market.

Stuart joined BetMakers after more than 11 years with Caesars Entertainment, where he most recently held responsibility for Caesars Sports and online gaming.

He also held a number of other roles during his time at Caesars including executive vice president of gaming and interactive entertainment; chief of staff and senior vice president for the CEO’s office, and chief marketing officer and senior vice president for the Las Vegas region.

Prior to this, he spent three years with Caesars Entertainment EMEA, first as group head of planning an analysis, and later operations director for Empire, Golden Nugget and Emerald Casino Resorts.

Stuart’s first role in the industry was as regional director planning and analysis for Harrah’s New Orleans.

“I am excited about the opportunities that lay ahead for BetMakers both in the US and globally,” Stuart said. “BetMakers’ suite of innovative products and existing US management team has created an opportunity for the Company to quickly expand across the US.

“I look forward to joining the team, exceeding the goals of existing partners, and positively impacting the future of the US racing industry.”

BetMakers’ group chief executive and managing director, Todd Buckingham, added: “We have been investing heavily in the US market for the past three years while at the same time building up a US-focused management team.

“As a next milestone in these efforts, I am excited that Christian is joining the BetMakers leadership team as CEO of North America, given his vast leadership experience in the US gaming industry.

“North America is a critical market for our company with its potential for significant growth on the back of the widespread US sports betting expansion and the potential growth of fixed odds wagering.”

The appointment comes after BetMakers in June last year completed the acquisition of the racing, tote and digital business from Sportech.

The deal saw BetMakers take control of Sportech’s Global Tote business, which provides pari-mutuel technology and services to horse race betting operators around the world.

The deal covers Sportech’s racing, tote and digital assets in the US, UK and Europe, including the Americas Tote business, as well as Sportech’s North America-facing white label digital betting solutions business and its UK and European Tote operations, and its Quantum Tote betting engine.

It has also secured supply deals with the likes of PointsBet, and the New Jersey Thoroughbred Horsemen Association and Darby Development, operator of Monmouth Park racetrack.