BetMGM, the gambling brand operated via the GVC Holdings-MGM Resorts joint venture Roar Digital, has entered into a new partnership with the Las Vegas Raiders National Football League (NFL) franchise.
Under the agreement, which builds on an existing relationship between MGM Resorts and the Raiders, BetMGM will serve as the team’s first official sports betting partner.
BetMGM will provide educational information about the BetMGM sports betting mobile offering to Raiders fans, with consumers in Nevada now able to register for the app. The Raiders relocated to the state from Oakland, California earlier this year.
The operator will also be a founding partner of the team’s new Allegiant Stadium in Las Vegas and benefit from prominent branding placement throughout the stadium, including in-stadium signage and an MGM Resorts VIP entrance.
The venue will feature a private MGM Club that will offer fans an exclusive game-viewing experience with a full-service bar, luxury lounge and upgraded stadium seating.
In addition, MGM Resorts will be the presenting sponsor of the Raiders’ first-ever regular season game at Allegiant Stadium on September 21.
“We are pleased to add BetMGM to the MGM Resorts partnership portfolio; the. addition of BetMGM will open new levels of engagement for Raiders fans and guests of Allegiant Stadium,” Raiders president Marc Badain said.
BetMGM chief executive Adam Greenblatt added: “We’re thrilled that BetMGM is the first official sports betting partner of the Raiders. This new partnership complements what is already a wonderful and rewarding relationship with MGM Resorts and the Raiders and we look forward to introducing Raiders fans to the excitement of sports betting with BetMGM.”
Earlier this week, DraftKings signed a partnership with NFL team the New York Giants, while the Philadelphia Eagles inked up with Flutter-owned Fox Bet.