BetMGM has further extended its reach in the US market by announcing the launch of its mobile sports betting app in the state of Illinois.
Consumers in the state can access BetMGM’s online sports wagering platform to place pre-game, live in-play, futures and parlay wagers on a range of sports leagues and events.
The app is integrated with BetMGM Rewards, a revamped loyalty program that launched in January and allows players to earn points with every wager placed.
Points can be exchanged for accommodation and experiences at MGM Resorts properties across the US including the Bellagio and MGM Grand in Las Vegas, Nevada, and the Borgata in Atlantic City, New Jersey.
“This launch marks a significant milestone for BetMGM as we enter one of the country’s biggest sports betting markets,” BetMGM chief executive Adam Greenblatt said. “We look forward to working with the state of Illinois to bring its passionate sports fans a new, innovative and unique sports betting experience.”
BetMGM is also licensed to operate in Arizona, Colorado, Indiana, Louisiana, Mississippi, Missouri, New Jersey, Nevada, New York, Pennsylvania, Tennessee, Virginia, West Virginia, Wyoming and Washington DC.
Last month, it was revealed that sports betting operators in Illinois became the third state to smash the $7bn mark for a calendar year.