Rush Street Interactive (RSI) and its BetRivers.com sportsbook have entered into a multi-state online and mobile sports wagering partnership with restaurant chain Hooters.
Under the agreement, Hooters will activate KonekTV sports information screens at all of its locations throughout Indiana, New Jersey and Pennsylvania. Fans will be able place bets via the BetRivers sportsbook on their mobile device in real-time while watching events on the screens.
KonekTV screens will display key game statistics and analytics, as well as odds from BetRivers and exclusive promotions for Hooters guests, including a $300 deposit match bonus on the BetRivers sportsbook.
“BetRivers is excited to partner with KonekTV to promote our brand, odds, and betting experience to sports fans visiting Hooters locations across the three states where our mobile sports betting service is legal,” RSI’s chief operating officer Matt Stetz said.
“We have a range of innovation planned for how to drive activations and engagement at retail locations such as Hooters.”
Hooters chief executive Terry Marks added: “We love enhancing the guest experience in any way we can from best-in-class food and service to top-notch entertainment.
“Partnering with KonekTV allows us to bring a whole new world of opportunities to our guests and creates another reason as to why Hooters is the ultimate hangout spot.”
The deal comes after RSI this week also announced the launch of a new online casino platform in Pennsylvania to support its BetRivers sportsbook. The new offering, which provides a selection of slot and table game content, is hosted on the same platform as the sportsbook, and also via the BetRivers brand.