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Boom appoints Masci to new VP of creative role


Boom Entertainment has appointed Joseph Masci – formerly of Aristocrat Technologies and High 5 Games – to the newly created role of vice president of creative.

Masci has worked in the gambling industry for more than 20 years, and his teams have worked on a number of popular games including Farmville and the Mighty Cash series.

In the new role, Masci will oversee Boom’s new line of real-money products, both in casino and sports betting.

“Joe is a true creative,” Stephen A. Murphy, chief executive of Boom Entertainment – another High 5 veteran – said. “His track record speaks for itself. But more than that, he is driven and brilliant, and he will do amazing things here at Boom.”

Masci added that he believes the business could become a major player in the igaming industry.

“I’ve been following Boom’s journey for several years now, and each year I’ve been more and more impressed with what the company was building,” Masci said.

“I joined Boom because of the talent and leadership the company has, and because I’m convinced Boom can be the company that reimagines and redefines igaming entertainment in the next decade.”

Boom has recently been the target of investments from major players in the gaming space. Golden Nugget Online Gaming (GNOG) and Rush Street Interactive (RSI) each announced that they would become minority investor in the business in Boom last week.