Casino operator Boyd Gaming Corporation has begun to launch its new BoydPay digital wallet solution, developed in partnership with Aristocrat Technologies.
BoydPay is a cashless solution that can be linked to third-party funding sources via Sightline Payments.
Its first phase of launch covers the Blue Chip Casino in Indiana; Belterra Park in Ohio and a field trial at the Aliante Casino in North Las Vegas.
At this stage, it will be linked to a player’s B Connected loyalty program card, and can be used to fund or cash out on slot machines, thanks to the Aristocrat partnership. Pending regulatory approvals, Boyd aims to roll it out across all its properties by the summer.
Future enhancements will see the operator link BoydPay to its B Connected mobile app. While this remains subject to regulatory approval, it will see customers able to play and cash out, and pay for amenities via their smartphones.
“BoydPay is all about enhancing the guest experience,” Boyd’s senior vice president and chief information officer Blake Rampmaier said. “Through our innovative partnership with Aristocrat, we will create a unique and seamless payment experience for Boyd Gaming customers, allowing them to use their smartphones to play casino games, cash out, and pay for restaurant meals, show tickets or hotel rooms.
“By going cashless, our customers will be able to avoid the wait times and inconveniences associated with using cash and focus on enjoying their visit to our properties.”
Aristocrat’s executive vice president of customer experience solutions Cath Burns said the solution was “the foundation of a memorable customer journey”.
“We have the industry’s best people making the most innovative products that enhance the guest experience,” she said.
The roll-out of BoydPay follows the launch of Boyd’s new mobile sportsbook in Nevada, B Connected Sports. The International Game Technology-powered solution shares a brand with the operator’s loyalty program, and went live in September last year.
The operator’s most recent results, for the third quarter of 2020, saw revenue fall 20.4% year-on-year to $652.2m. However this marked a significant improvement on the second quarter, in which revenue plummeted to $185.1m with its properties closed for much of the three month period.
Boyd’s fourth quarter and full year results are due to be published tomorrow (February 16).