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FanDuel expands NBA presence with Detroit Pistons deal


National Basketball Association (NBA) franchise the Detroit Pistons has signed up a second gaming partner of the day, pairing up with Flutter Entertainment-owned FanDuel Group.

Under the agreement, FanDuel will serve as an official sports betting partner of the Pistons.

FanDuel will also be able to use official Pistons marks and logos, as well as gain access to a mix of marketing assets, including in-arena signage and activations, television and digital advertising, and TV and radio presence.

The deal comes ahead of FanDuel’s planned launch in Michigan, which is set to open its regulated sports betting market next month or early in 2021.

FanDuel has already launched retail betting at Detroit’s MotorCity Casino Hotel, and the Pistons will now also work with the casino to provide fans with giveaways, exclusive viewing parties and other experiences.

“This new relationship will create unique approaches for us to reach Pistons fans,” FanDuel chief marketing officer Mike Raffensperger said.

“With the FanDuel Sportsbook at MotorCity Casino and mobile gaming offerings on the FanDuel Sportsbook app, we will together offer engaging experiences both inside and outside the arena while giving fans access to unique betting promotions and content.”

FanDuel’s new partnership with the Pistons comes after rival DraftKings earlier today (30 November) also announced a similar partnership with the NBA team.

Pistons’ chief business officer Mike Zavodsky said: “We appreciate the partnership-minded and collaborative approach that both FanDuel and DraftKings brought to the table.

“We look forward to utilizing our platform to help each grow their presence within and connectivity to the Pistons and greater Detroit Metro communities.”