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Fox Bet debuts in New Jersey


Fox Bet, the online sportsbook brand launched through the national media and sports wagering partnership between Fox Sports and The Stars Group, has launched in the New Jersey market. 

The Fox Bet app is now available for download on iOS and Android, offering pre-match and in-play wagering across a range of sports, offering players enhanced prices, special offers, Daily Bet Boosts and a new feature, Custom Bets.

It will replace the operator’s BetStars brand in the New Jersey market.

Fox Bet also provides access to Fox Sports content such as instant scores, game statistics, and odds updates, as well as the latest news and expert insights from the broadcaster’s team of analysts and on-air personalities. 

“If you’re a sports fan in New Jersey, Fox Bet is a game changer,” Fox Bet chief executive Robin Chhabra said. 

“Fox Bet combines decades of expertise in content- rich programing and regulated online gaming to drive a superior, integrated and interactive live viewing experience for our customers found nowhere else in the United States.” 

A number of high-profile presenters and analysts will provide content for Fox Bet, including the presenters of its morning sports news show First Things First, Cris Carter and Nick Wright. 

Also featured will be the hosts of its daily sports betting program Lock It In, “Cousin Sal” Iacono, Todd Fuhrman, Clay Travis and Rachel Bonnetta, as well as Colin Cowherd, host of the Fox Sports Radio program The Herd.

The roll-out follows a deal between Fox Sports and The Stars Group, signed in May this year, that saw the Fox Corporation subsidiary take a 4.99% stake in the PokerStars operator for a $236m fee.

It aims to establish Fox Bet as a national sports betting and media portal, with the real-money version to launch in regulated states, supported by a nationwide free-to-play predictions game. The companies have struck a 25-year commercial agreement, which also gives The Stars Group an exclusive license to use certain Fox Sports trademarks for games and online sports wagering.

The operator also gains exclusive advertising and editorial integration rights on select Fox Sports broadcast media and digital assets.

Fox could further increase its stake in the business in future. The deal includes an option for the broadcaster to acquire an equity stake of up to 50% in The Stars Group’s US business, prior to the 10th anniversary of the original deal, and subject to certain conditions and regulatory approvals.

The New Jersey launch was quickly followed by a roll-out in Pennsylvania, on 5 September.

Fox Bet CEO Robin Chhabra talked to iGB North America for our feature on the growth prospects of media brands moving into the sports betting vertical. Read the piece here.