GAN has secured the exclusive rights to all current and future online games developed by Illinois-based designer Incredible Technologies.
Under the deal, GAN will have the online rights to more than 110 games over the course of the agreement, with the supplier to immediately begin deriving online content licensing fees from Incredible Technologies’ existing online operations in New Jersey
GAN said the arrangement will add to the content acquisition strategy devised to increase its overall ‘take rate’ on B2B gross operator revenue from igaming, as well as secure a share of existing igaming revenues from B2C operators that are not already clients.
Content will be distributed through the GAN’s platform or Super RGS in the US market.
Incredible Technologies designs and manufactures electronic gaming machines in the US, with its slot machines such as Crazy Money and Money Rain operating on the retail casino gaming floors across the country and also available online in New Jersey.
“Today’s announcement is another exciting step toward building upon our strategy of establishing exclusive online access rights to the most popular retail US slot games,” GAN’s chief commercial officer Jeff Berman said.
“Few content providers in the U.S. market have established a reputation for innovation and creativity as well as the operational excellence of Incredible Technologies.”
Incredible Technologies’ senior vice president of gaming, Daymon Ruttenberg, added: “Our partnership with a proven and premier partner like GAN advances the online US distribution of our leading portfolio of gaming content.
“Since our company’s founding, we have been committed to creating innovative and exciting ways to engage players with new technologies and capabilities. We know that GAN shares this commitment, and we look forward to bringing new online experiences to our players through GAN’s extensive online distribution network.”
The deal comes after GAN last month expanded its presence in Michigan after partnering with the state’s biggest gaming location, Soaring Eagle Casino & Resort. GAN will provide its GameStack enterprise software platform onto the client’s infrastructure deployed on-property at the 210,000Sq ft casino facility.