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GAN pens simulated gaming deal with Gila River Gaming Enterprises


Online gaming solutions provider GAN has agreed a deal to provide social casino and simulated gaming products to land-based casino operator Gila River Gaming Enterprises.

Powered by GAN’s simulated gaming software, the new service will be available across desktop and mobile, with GAN also supplying marketing and front-line customer services for users.

GAN will also make available technology that offers a new application framework and desktop template including loyalty linking.

Gila River Gaming Enterprises operates three casinos across Arizona – the Wild Horse Pass in Chandler, Vee Quiva in Laveen Village, and Lone Butte in Chandler – on behalf of the Gila River Indian Community.

“We are very pleased to have a partner like GAN to develop a customized Simulated Gaming platform allowing our players to play and earn rewards away from our properties,” Gila River Gaming Enterprises chief marketing officer Dominic Orozco said.

“The functionality and flexibility of GAN’s solutions allowed us to immediately begin the launch process and we look forward to working with GAN for many years to come.”

GAN chief commercial officer Jeff Berman added: “Our Simulated Gaming technology and software continues to demonstrate its industry leading position as we are excited to announce our latest partnership with Gila River Gaming Enterprises.

“Gila operates three world-class casinos in the state of Arizona, and we are proud to be selected as their trusted partner to improve the player experience.”

The new deal comes after GAN last month also entered into a simulated gaming partnership with New York casino operator Seneca Gaming Corporation.