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Genius Sports Group acquires scoreboard data supplier Sportzcast


Sports data provider Genius Sports Group has agreed to acquire Sportzcast, a US sports data distribution system manufacturer.

Sportzcast produced Scorebot, a program that delivers sports data to scoreboards within venues, which  has been installed in more than 6,000 venues worldwide, across 194 scoreboard systems.

More than 400 US colleges and universities also use Scorebot for their scoreboards, Genius added.

“Genius is the ideal partner to accelerate our innovation and supercharge Sportzcast’s global growth through its strong distribution network,” Sportzcast President Michael Connell said.

“We are thrilled to join the Genius team and offer exciting new capabilities for our customers and partners.”

Genius Sports chief executive and co-founder Mark Locke said the deal would make Genius an even more attractive partner to potential clients as it would expand what Genius can do with its data.

“Acquiring Sportzcast expands Genius’ official data offering and relevance in the US and worldwide, making us even more compelling to sports leagues and federation partners,” Locke said. “This acquisition is yet another milestone in GSG’s rapid, continued growth.

“We are excited to continue executing on our strategy by leveraging Sportzcast’s incredible technology to scale our streaming and media businesses and bolster our core data products.”

Terms of the deal such as price and expected date of closure were not disclosed.

Genius is set to go public on the New York Stock Exchange in the first quarter of 2021, through a reverse merger with special purpose acquisition company (SPAC) dMY Technology Group. The listed business will have an enterprise value of $1.5bn (£1.15bn/€1.27bn).