Genius Sports Group

10th October 2019

Branching out: The evolution of data deals

The leagues are now pursuing a twin track on data by also tying official data to marketing and sponsorship opportunities. Scott Longley explores the latest…

11th July 2019

Effectively driving brand awareness during the NFL off-season

Josh Linforth, Commercial Director at Genius Sports Media, analyzes how U.S. sportsbooks can successfully disseminate their brand name in the run up to the landmark…