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Genius Sports Group receives Michigan supply license


The Michigan Gaming Control Board has granted an online sports betting supply license to sports betting supplier Genius Sports Group.

The license allows the group’s Betgenius and Genius Sports Media companies to power the sportsbook and marketing operations of licensed betting operators in the state’s newly legalized online sports wagering market.

“Across the US, states are recognizing the potential of online sports betting. The launch of online sports wagering in Michigan and Virginia is the latest evidence of the significant commercial and regulatory tailwinds propelling our industry,” said Jack Davison, chief commercial officer of Genius Sports.

“As more states build momentum toward legalization, Genius will continue preparing to quickly obtain state licenses so that we can support our sportsbook partners in capturing market share from day one.”

Michigan marks the eleventh state in which the supplier’s products are now live, following its legal launch on January 22.

Operators including Penn National Gaming, Churchill Downs Incorporated and Rush Street Interactive launched their online offerings in the state last Friday.

A total of nine operators were approved for the launch in January, including the state’s three land-based casino operators and a further six Native American tribes.

Land-based sports betting, which was legalized by the same bill permitting online wagering, was launched in March 2020 after retail sportsbooks were opened in the state’s land-based casinos.

Operators in Michigan may soon be able to launch online poker, after Governor Gretchen Whitmer signed Senate Bill 991 of the 2019-20 legislative session earlier this month.

The bill would allow for poker games to be pooled with other states, or jurisdictions such as Native American tribes, that allow the same.