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NBA extends data deals with Genius and Sportradar


The National Basketball Association (NBA) has extended its official US betting data partnerships with both Sportradar and Genius Sports Group.

Under the deals, Sportradar and Genius Sports Group have non-exclusive rights to distribute official NBA and WNBA betting data to betting operators in the US.

“We are pleased to extend our partnership with the NBA for official NBA betting data in the US market,”  Steve Byrd, head of global strategic partnerships at Sportradar, said.

“As legalized sports betting expands into more states and grows in popularity overall, this presents us with a tremendous opportunity to continue spearheading cutting-edge NBA feeds and betting products for operators, while redefining the customer experience for the fans.” 

Mark Locke, chief executive of Genius Sports Group said the partnership would allow the provider to continue to improve the experience offered to NBA bettors.

“We are delighted that the NBA has chosen to extend its official data partnership with Genius Sports Group in the US,”  Locke said. “We look forward to providing official NBA data, alongside our advanced in-game NBA betting products and services, to sportsbooks across the US.”

“We are world renowned for driving innovation in basketball sports betting and this extended partnership reaffirms our commitment to delivering a first-class betting experience for NBA fans.” 

The NBA first announced betting deals with both providers in November 2018. It did not announce the length of the extension.

“Over the past two seasons Sportradar and Genius Sports Group have been sources for official NBA betting data, which is crucial for authorized gaming operators and ultimately fans who engage with NBA and WNBA games through betting,”  Scott Kaufman-Ross, head of fantasy and gaming at the NBA, said.

“The US sports betting industry has recognized the value of official data, particularly for in-play betting, and these extensions will ensure operators continue to have access to our real-time feed as sports betting develops throughout the US.”

Genius Sports Group is set to go public on the New York Stock Exchange through a reverse merger with with special purpose acquisition company (SPAC) dMY Technology Group. This will create a new publicly traded business with an enterprise value of $1.5bn (£1.15bn/€1.27bn).