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PointsBet first US sign-up for Betgenius streaming solution


PointsBet has expanded its partnership with Genius Sports Group to take delivery of its streaming service, which will now be rolled out across the states in which its sportsbook is live. 

The deal sees PointsBet become the first US operator to sign up for the streaming solution, delivered through the supplier’s Betgenius subsidiary. This will allow local players in New Jersey, Iowa, Indiana, Illinois, Michigan and Colorado to view live streams of sporting events via the PointsBet app and website. 

It builds on the existing partnership between the companies, through which Betgenius delivers in-game trading content to PointsBet. 

The games offered through the streaming service are primarily those played at off-peak times, allowing the operator to supply players with content around the clock, such as when major leagues are in their off-seasons.

“The average US sports bettor currently shows almost a perfect 50/50 split of placing bets prior to the start of competition versus placing bets in-play,” said PointsBet vice president of customer and insights Ron Shell.

“Industry experts and the PointsBet team agree that wagering will trend more and more toward in-play as the US market matures – a natural shift given the consistent overlap of US sporting events, as well as the structure of US sports allowing for micro markets like the next ‘at bat’ in baseball or the ‘next drive’ in football.

“While this partnership with Betgenius is just the tip of the iceberg for PointsBet in terms of streaming, it is an important first step toward strengthening our foundation for success as the popularity of in-play wagering increases.”

Bill Anderson, Genius Sports Group’s senior vice president for the US, added that he was “thrilled” to launch streaming with its first US customer.

“Offering a unique and differentiated betting experience has allowed PointsBet to grow impressively in the US over the last two years,” Anderson explained. “With competition fierce, standing out in the market is more important now than ever, and our streaming service provides an exciting and powerful way to do that.”