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GiG secures Colorado sports betting licence for


Gaming Innovation Group (GiG) has secured a new vendor minor sports betting license for its flagship affiliate website World Sports Network ( in Colorado.

Issued by the Colorado Limited Gaming Control Commission, the license enables to drive traffic for the state’s sports betting licensees.

This includes managing, administering or controlling sports wagers received or made on a gaming system; maintaining or operating software or hardware for this system, and providing products or services to enable the establishment to offer sports betting.

The approval means GiG’s is now active in seven states across the US, including New Jersey, Indiana and, more recently, Pennsylvania.

“We are delighted to further strengthen our position in the US with this latest licence approval,” managing director of the business’ performance marketing division GiG Media, Jonas Warrer, said.

“ continues to gain momentum in the US market and Colorado provides us with an even greater opportunity to convert visitors into players as legal sportsbooks begin accepting customers in the state.”

Colorado became the 18th state to legalise online sports betting in the US in May 2020, with the state’s handle for the first month of legal wagering amounting to $25.5m.

Meanwhile, location-as-a-service provider LocationSmart has also secured a vendor minor gaming licence for sports betting in Colorado.

The new licence will permit LocationSmart to provide services such as location, geo-fencing, IP intelligence and device profiling to sports betting platform operators in the state.

The provider’s solutions enable online gambling operators to verify the location and identity of users.

LocationSmart chief executive Mario Proietti said: “We are pleased by our expanding ability to help gaming and lottery operators meet their geographic compliance needs. This licence is another step in the broadening of our footprint for our customers around the world.”