Golden Nugget Online Gaming (GNOG) has agreed a partnership with Boom Entertainment that will see it gain access to the developer’s online gaming content and become a minority investor in the business.
GNOG participated as a minority investor in Boom’s most recent financing round along with the likes of online casino and sports betting operator Rush Street Interactive (RSI), which also became a minority investor.
The content part of the agreement grants GNOG access to Boom’s portfolio of products and services including its casino game library and remote game server, as well free-to-play and real money sports betting games.
GNOG will also secure market access in Ohio via Boom’s rights in the state, while Boom will develop a custom and exclusive games library in collaboration with GNOG.
“Boom’s team has an impressive track record in the gaming industry, and we believe this partnership will help GNOG continue to differentiate itself in the market with a premier, unrivalled gaming product,” GNOG president Thomas Winter said.
Boom chief executive Stephen Murphy added: “Boom’s mission is to fuel the biggest winners in sports betting and casino gaming, whether they are operators, leagues, retail establishments, or media companies. We are excited to add our mark to GNOG’s award-winning product.”
The deal comes after DraftKings last week agreed to acquire 100% of GNOG from Fertitta Entertainment, Inc in a $1.56bn all-stock deal.
Fertitta, GNOG’s chairman, chief executive and largest shareholder with approximately 46% of the business, agreed to continue to hold the DraftKings shares he will receive – worth more than $700m – for at least a year.
Fertitta will continue to own the Golden Nugget land-based business, which will continue to partner with GNOG, allowing for access to customer databases.