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Hard Rock launches GiG-powered sportsbook in Iowa


Hard Rock International has launched a mobile sportsbook in Iowa, powered by Gaming Innovation Group (GiG), complementing the bricks-and-mortar offering rolled out in September.

Iowa becomes the second state into which the partners have entered, having rolled out a sportsbook in New Jersey in January this year. 

The partnership between the two, originally focused on online casino in New Jersey, saw an igaming offering go live in July 2018. It was then expanded to cover sports betting in October 2018, and again in September this year to cover the Iowa roll-out. 

In November, the retail sportbsook at the Hard Rock Hotel & Casino Sioux City generated revenue of $171,017.87, from over-the-counter stakes of $1.7m. 

“The project went live smoothly after many weeks of hard work from both GiG and Hard Rock,” GiG chief information officer Chris Armes said of the mobile launch.

“We are pleased to entertain consumers with a safe and exciting first-class omnichannel sports betting experience.”

Hard Rock Hotel & Casino Sioux City general manager Jim Franke added: “Offering sports betting through GiG provides our players and guests a new level of engagement – we couldn’t be more thrilled to be launching in Iowa.”