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IN sportsbooks post another record month for January


Indiana sportsbooks set new records in handle and revenue for January 2020, even as online betting revenue dipped.

Sportsbooks in the Hoosier state took in $12.9m in revenue, up 7.3% from December 2019, on a handle of $170.8m, up 5.6%. The new record high in handle means that players in Indiana have bet more on sports with every month since the market opened on 1 September.

The state made $1.2m from betting tax in January, which also represents a new monthly record.

A total of $123.4m was wagered online, up 11.6% month-on-month. However, online revenue fell 8.9% to $7.1m.

Retail sports revenue, however, increased 38.1% to $5.8m, even though handle declined 7.5% to $47.4m.

The Ameristar Casino’s DraftKings online sportsbook was by far the most popular option for customers in the state, even though handle declined 1.1% to $66.0m, while revenue fell 9.3% to $4.6m. Meanwhile, players bet $7.0m at Ameristar’s retail location, which took in $1.4m in revenue.

Blue Chip Casino’s FanDuel online betting product saw handle rise 34.0% to $49.5m. However, revenue fell 12.6% to $1.9m. The Blue Chip Casino’s retail sportsbook took in $279,868 on a $3.0m handle.

The French Lick Resort’s online sportsbook – the first online sportsbook to become available in the state remained in a distant third in online options, with players wagering $7.8mm down 1.8%, and the casino taking in $590,178, up 11.7%.

Churchill Downs’ BetAmerica online sportsbook, in conjunction with the Rising Star Casino, gained very little traction in the Indiana sports betting market in its first full month since its launch, as players wagered only $89,622 and won $1,854.

The Horseshoe Casino in Hammond, near the Illinois border and on the outskirts of Chicago, was again the most popular location in the state for retail sports betting. Players wagered $13.7m, up 2.4%, at the casino which took in $1.8m in revenue, up 57.1%.