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Jacobs Entertainment and Superbook Sports open sportsbook in Colorado


Superbook Sports have partnered with land-based operator Jacobs Entertainment to open The Superbook sportsbook at the Lodge Casino in Black Hawk, Colorado.

The partnership and sportsbook were first announced in April 2020.

This will be the first time that Superbook Sports will be made available outside Nevada, as the sportsbook currently operates at the Westgate Las Vegas Resort & Casino.

“We could not be more excited for the Grand Opening of The SuperBook at the Lodge Casino,” SuperBook Sports executive vice president of sportsbook operations Jay Kornegay said.

“It is a perfect fit for our initial expansion outside Las Vegas. We will continue to focus on what sets us apart: better odds, favorable pricing and an extensive wagering menu. Having a partner with the stellar reputation and well-known brand of The Lodge will only make us that much better.”

Customers can bet in person at the venue and also through Superbook’s mobile wagering app, which launched in late 2020.

“We look forward to creating an experience not only the day of the opening, but every day, where both the most sophisticated players along with novice sports bettors feel like they can sit back and enjoy the game,” said Superbook’s head of marketing, Kristin Mackey.

“We are creating an atmosphere that is grounded in the traditional sports book experience.”

The sportsbook will open on Friday June 25.