Sports betting solutions provider Kambi Group, in collaboration with gaming and platform provider Bragg Gaming Group, has agreed a multi-channel deal to supply sportsbook technology to three New York casinos operated by Seneca Gaming Corporation (SGC).
Under the agreement, Kambi will install its range of on-property sports wagering products inside Seneca Niagara Resort & Casino in Niagara Falls, Seneca Buffalo Creek Casino in Buffalo, and Seneca Allegany Resort & Casino in Salamanca.
Technology will include betting kiosks, a free-to-play sportsbook product, digital signage and Kambi’s ‘Bring Your Own Device’ solution, which allows users to view lines and build bets on mobile, before placing wagers at the gambling property.
Seneca Resorts & Casinos, the SGC division that oversees the three casinos, will begin the roll-out of on-property sportsbooks imminently, with the aim of going live before the end of the year.
Meanwhile, subject to regulatory approval, the deal will also see Bragg Gaming Group provide casino and player account management through its subsidiary ORYX.
Other aspects of the deal include conditions for Kambi and Bragg to provide SGC with online and mobile sports wagering and casino, should New York move to regulate such activities.
At present, only land-based betting and gambling are permitted in the state. State senator Joseph Addabbo, Jr. who introduced a mobile sports betting bill in the New York legislature last year that passed the Senate but did not see a vote in the House, intends to introduce a similar bill in 2020.
“Through its brick and mortar casinos, SGC has developed a reputation for delivering high-quality, entertaining experiences, with customer experience at its core,” Kambi chief executive Kristian Nylén said. “We believe this reputation will only be enhanced as its patrons begin to familiarise themselves with the exciting sports betting experiences the Kambi sportsbook offers.”
Further to the deal, Kambi and Bragg have also entered into a commercial arrangement to explore and collaborate on future strategic opportunities, primarily focused in the US, but also in other regions around the world.
Bragg Gaming chief executive Dominic Mansour said: “The US casino and sports betting market is rapidly expanding, and Bragg’s expertise in casino and player account management positions us well to take advantage of this growth. Entering the market with two such strong partners as Kambi and Seneca is an ideal scenario.”