Kindred Group has expanded into the Washington State market by launching the first phase of its partnership with The Swinomish Tribe.
Under the agreement, Kindred will roll out a retail operation at the Swinomish Casino & Lodge, in line with a wider, six-year deal announced in October last year.
The first phase of the sportsbook launch covers Unibet branded kiosks and over-the-counter sports betting, with further developments to include a Unibet sports betting lounge, due to launch later this year.
The Unibet Sportsbook at Swinomish Casino & Lodge marks Kindred’s 13th retail launch in North America, where it also holds retail presence in Pennsylvania and Arizona.
“We are delighted to launch the first phase of our exciting retail partnership with the Swinomish Indian Tribal Community,” Kindred’s senior vice president of North America Manuel Stan said. “Work continues at pace to build a fantastic Unibet sportsbook lounge, offering customers to the Swinomish Casino & Lodge a truly immersive sports betting experience.”
The launch comes after Kindred earlier this week secured final approval from the New Jersey the Division of Gaming Enforcement to launch its proprietary gaming platform in the US state.
The roll-out, Kindred said, would improve flexibility and performance through a richer set of analytics and data, as well as give Unibet customers in New Jersey an enhanced experience where products and content can be better tailored.
Kindred added that the new platform would cater for its wider, safer gambling approach in accordance with local needs and requirements.