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Kindred expands US presence with tech platform launch in PA


Kindred Group has announced the launch of its proprietary tech platform in the US state of Pennsylvania.

Customers in the state can now access the Kindred-owned Unibet casino and sportsbooks apps.

Unibet has been active in Pennsylvania since September 2019. The brand initially launched as a retail sportsbook in partnership with Mohegan Sun Pocono.

Kindred said the platform provides customers with a better experience, personalised content and products, as well as improved analytics.

“We are delighted to be able migrate our customers in Pennsylvania onto the Kindred platform,” Kindred’s interim chief executive Nils Andén said.

The launch comes after Kindred in May also rolled out the platform in New Jersey. The New Jersey Division of Gaming Enforcement gave final approval for the platform’s launch earlier in the year.

Kindred was already active in the New Jersey gaming market through its flagship Unibet brand.

 “Since launching in New Jersey, our customers have reported enhanced design, navigation and stability,” Andén said “We look forward to rolling out the Kindred platform to further states.”