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Kindred launches Unibet mobile sports betting brand in Virginia with Pala


Kindred Group has announced the launch of its Unibet brand in Virginia in partnership with online gambling platform provider Pala Interactive.

Consumers in the state will now have access to wagering options across a range of sporting events, with Kindred’s Unibet Interactive subsidiary having last week been awarded a direct market access mobile sports betting permit in Virginia.

Unibet will use Pala Interactive’s online gambling platform and the Kambi sports wagering solution to run in the state.

Kindred also operates Unibet brand in partnership with Pala Interactive in Pennsylvania and Indiana, while the brand is also active in New Jersey via a deal with the Hard Rock Hotel & Casino Atlantic City.

The operator also has agreements in place to launch Unibet in a further eight states.

“We are thrilled to launch Unibet in Virginia and to continue to provide a safe, secure and fantastic entertainment service in our fourth US state,” Kindred Group senior vice president Manu Stan said. “Pala Interactive has proven once again to be a reliable partner delivering our launch on time.”

Pala Interactive chief executive Jim Ryan added: “We are delighted to continue providing Kindred Group with our online gaming platform in the US marketplace and look forward to delivering for them in further States.

“The Virginia launch represents the sixth US state in which Pala’s online gaming platform is serving the needs of a number of the market’s best operators.”

Earlier this month, Ryan outlined Pala Interactive’s own growth plans in the US, saying how California’s Pala Band of Mission Indians has built its expertise and generated thriving B2B and B2C businesses.