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Kindred signs multi-state deal with Caesars


Kindred Group is to roll out its sports betting and online gaming services in Iowa and Indiana after signing a new multi-state agreement with operator Caesars Entertainment.

Under the deal, Kindred, under the Unibet brand, will operate both online sports betting and online gaming in the two states, subject to the passage of applicable laws.

Kindred, which will also be required to secure relevant licences in both states, will partner with Caesars’ Horseshoe Hammond Property in Indiana and the Harrah’s Council Bluffs property in Iowa.

“We are thrilled to further extend our presence in the US together with one of the world’s most renowned and diversified casino-entertainment providers,” Kindred US senior vice president Manuel Stan said.

“Caesars’ geographical spread in the US gives us a unique opportunity to build our footprint, with Indiana and Iowa next in line and potential other states lined up. We also share Caesars’ vision to offer customers an unforgettable experience where every guest is treated like a Caesar.”

Caesars Entertainment’s executive vice president, Christian Stuart, added: “As Caesars Entertainment continues to gain state approvals for legalized sports betting in the US, we look forward to adding Kindred to our list of sports betting partners in certain states.

“Caesars can continue to operate its own sports betting offering under the Caesars Sports brand in these states.”

The new deal extends Kindred’s market reach in the US to four states, with the operator already active in New Jersey and Pennsylvania.

Kindred’s Unibet brand rolled out a sportsbook in New Jersey last September through its partnership with the Hard Rock Hotel & Casino Atlantic City.

Unibet also went live with a land-based facility in Pennsylvania later in the same month via a partnership with the Mohegan Sun Pocono, following up with an online sportsbook in the state in November last year.