Lifestyle brand Maxim is set to take its new betting brand into two more states after securing market access in Ohio and Pennsylvania.
Carousel Group-operated MaximBet, which recently debuted in Colorado, will gain access in Pennsylvania through its agreement with Caesars Entertainment and also now has online sports betting access in Ohio.
The two new markets are in addition to three other states where it also already has market access, Indiana, Iowa and New Jersey. MaximBet, which bears the name of the prominent men’s lifestyle magazine, also has plans to launch in Canada.
“Every new market we enter our sole focus is on bringing the best experience to the customer by providing them not only with a world-class sportsbook and casino, but also with access to money-can’t-buy experiences that only a lifestyle brand can provide,” said Daniel Graetzer, chief executive of MaximBet.
“We are excited about the efficiencies this scale brings to our business and we look forward to additional market access arrangements in the near future.”
MaximBet was founded in April of this year by Carousel Group and Maxim, supported by a $50m investment commitment from the xSigma subsidiary of Chinese engineering business ZK International.
MaximBet said its promotional activities amid its launch across multiple states include the opportunity to win a trip to Los Angeles for the Super Bowl in February, including tickets to the exclusive Maxim Party and spending money valued at $50,000.