MaximBet, a new online sports betting brand owned and operated by Carousel Group and presented by lifestyle magazine brand Maxim, has entered the US market by launching in Colorado.
Players across the state will be able to wager on a wide range of sports events, while those who sign up will also have access to the operator’s MaxRewards loyalty program.
“MaximBet is the first true lifestyle sports betting brand, designed with a customer first approach, offering great promotions and a full slate of leagues and props, all anchored around real-life rewards that players won’t be able to experience anywhere else. Everyone should sign up and come to our epic parties,” MaximBet chief executive Daniel Graetzer said.
“Coloradans are passionate sports fans, and we can’t wait to provide them with not only a user-friendly betting platform, but also ways to earn and enjoy money-can’t-buy experiences and access through our partnership with Maxim.”
MaximBet was founded in April of this year by Carousel Group and Maxim, supported by a $50m investment commitment from the xSigma subsidiary of Chinese engineering business ZK International.
Following its initial roll-out in Colorado, MaximBet will now pursue launches in other states across the US.
In August, MaximBet announced plans to launch sports betting offerings within the state of Arizona after securing a market access agreement with tribal operator the White Mountain Apache Tribe.
MaxRewards members will be able to attend an invite-only Halloween party next month, which will feature celebrities, DJs and exclusive MaximBet merchandise.
In addition, MaximBet users will the chance to win a number of prizes such as tickets to the National Football League’s Super Bowl in February.