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8th September 2021

MaximBet makes US debut with Colorado launch

MaximBet, a new online sports betting brand owned and operated by Carousel Group and presented by lifestyle magazine brand Maxim, has entered the US market…

6th April 2021

Carousel Group launches MaximBet brand after xSigma investment

Sports betting operator Carousel Group (Carousel) is set to launch MaximBet, in conjunction with media brand Maxim, after a $50m investment from xSigma, a subsidiary…

25th February 2021

Carousel’s SportsBetting.com enters three new states with Caesars deal

Carousel Group has entered a multi-state, 10-year partnership with Caesars Entertainment that will see its SportsBetting.com brand become available to customers in three new states.…

23rd September 2020

SportsBetting.com goes live in Colorado

Online sportsbook operator SportsBetting.com, owned and operated by igaming start-up Carousel Group, has gone live in Colorado. The operator took its first bet last Wednesday,…