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NetEnt strengthens PA presence with Wind Creek


NetEnt has launched its games for a new client in Pennsylvania, with its slots live on tribal operator Wind Creek Casino’s igaming offering.

The roll-out of NetEnt content follows the launch of Wind Creek’s real-money online casino in August, powered by Pala Interactive’s platform. 

The property, owned the Poarch Band of Mission Indians and operated via its Wind Creek Hospitality subsidiary, has also signed up Betfred as its sports betting partner, to run online, mobile and retail betting under the property’s license. 

The deal further strengthens NetEnt’s Pennsylvania presence, having entered the market in July last year, shortly after the state’s online casino market opened for business.

“It’s a major achievement to be supporting Wind Creek in its online journey,” Brian Kraft, NetEnt’s commercial vice president for the Americas, said. 

“The deal underlines our status as a go-to supplier in Pennsylvania both with established operators and emerging brands,” Kraft explained. “Given the strong performance of our content with local players, this partnership will no doubt see Wind Creek make a big impact in the online landscape.”

Wind Creek Hospitality chief marketing officer Ken Rohman added: “It’s an exciting time to be adding iGaming to our offering in Pennsylvania’s online arena, and with NetEnt’s portfolio of market favourite casino games we are in a strong position to quickly gain market share. 

“We look forward to working with their knowledgeable team to build on our offering and deliver a first-rate online experience to our players.”

NetEnt is soon to be acquired by live dealer specialist Evolution Gaming, in an SEK19.6bn (£1.73bn/€1.88bn/$2.21bn) deal. 

However that deal now faces additional scrutiny, after the UK Competition and Markets Authority announced today (22 September) that it was to investigate whether the transaction would significantly reduce choice and competition in the British igaming market.