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New Jersey iGaming Dashboard – August 2020

Insight | Data

Online casino continues to go from strength to strength in the Garden State, while the resumption of sporting events and reopening of the state’s casinos contributed to the sports betting vertical enjoying its strongest month since January. 

iGaming Business and Ficom Leisure are pleased to present the New Jersey iGaming Dashboard, providing revenue and product metrics on the state’s regulated market.

The data is updated monthly following the official release of figures from New Jersey’s Division of Gaming Enforcement (NJDGE).

After June’s igaming revenue declined from May’s record-setting $85.9m total, that record was smashed in July, with the state’s online casino licensees reporting revenue of $87.5m. This marks the fifth time New Jersey’s igaming revenue record has been broken in seven months of 2020. 

This was down to another stellar performance from slots and table games, which accounted for $82.7m of the total. While poker again failed to match the $5.1m revenue record set in April, the vertical’s total was up 37.1% month-over-month to $4.8m. 

As usual, Golden Nugget led the way in online casino, with market share of 36.0%, far ahead of second-placed Resorts Digital (with its partner PokerStars), on 20.6%, up marginally from June. The Borgata, allied with BetMGM, saw its share of revenue decline to 17.5%, while Caesars Interactive’s share was up to 11.1%. 

Turning to sports betting, July saw New Jersey casinos reopen following their novel coronavirus (Covid-19) shut-down, and the sporting calendar once again begin to fill up. With customers able to bet in casinos once again, retail contributed $19.3m to monthly turnover of $315.1m, while online stakes jumped 79.3% to $295.8m. 

This growth in player stakes helped operators more than double sports betting revenue for July. The monthly total grew 133.8% to $29.6m, the highest since January, when revenue reached a record $53.6m. 

Meadowlands, and its partners FanDuel and PointsBet, remained far ahead of the competition, accounting for 47.7% of sports betting revenue in July.

Resorts Digital, which counts DraftKings and Flutter Entertainment’s Fox Bet as sub-licensees, remained in second place, though the venue’s market share declined 3.1 percentage points to 27.6%.

The Borgata and BetMGM was the months’ biggest riser, with its share jumping from 6.9% in June to 10.0% in July. This shifted it further ahead of two William Hill-partnered properties, Monmouth Park, which grew its share, and Ocean Resort, which saw its share decline.

Scroll down for the full breakdown of results.

Ficom Leisure also provides monthly figures on Iowa in the Iowa iGaming Dashboard, Indiana in the Indiana iGaming Dashboard, and Pennsylvania in the Pennsylvania iGaming Dashboard.

It also provides quarterly figures, available via, on the Danish online market in the Denmark iGaming Dashboard, the Italian market in the Italy iGaming Dashboard, and the Portuguese market in the Portugal iGaming Dashboard.

A European corporate advisory firm, Ficom Leisure is a specialist in all segments of the betting and gaming sector.