The growth of the Garden State’s online betting market shows no signs of slowing, while its igaming market is enjoying a strong end to 2019.
iGaming Business and Ficom Leisure are pleased to present the New Jersey iGaming Dashboard, providing revenue and product metrics on the state’s regulated market.
The data is updated monthly following the official release of figures from New Jersey’s Division of Gaming Enforcement (NJDGE).
November’s sports betting revenue failed to match the record $46.6m set in October, dropping to $32.9m, though revenue fluctuations, resulting from varying player wins, are par for the course in the vertical.
The handle, however, showed that activity is not dropping, rising to $562.7m across online and retail. While online stakes continue to grow rapidly, reaching $486.8m, this appears to be coming at the expense of retail, which saw a 17.6% year-on-year drop to $75.9m.
While Meadowlands – partnered with FanDuel and PointsBet – and Resorts Digital, which is paired with DraftKings, continue to lead the way, there were changes lower down. Ocean Resorts and Monmouth Park, both partnered with William Hill, grew their market share to 7.7% apiece.
The Borgata Hotel Casino & Spa, which launched a Roar Digital-powered app in September returned to the top five with a 6.3% share, having dropped out in October. This saw Hard Rock disappear from the leaderboard.
New Jersey’s igaming market continues to benefit from the launch of sports betting, and in November reported revenue of $47.6m, setting a new monthly record. Since July, a new record total has been set each month, then broken the next.
Golden Nugget further consolidated its leading position, accounting for 38.5% of total revenue, and revenue of $18.9m surpassed its bricks and mortar total, of $17.1m. Resorts Digital – allied with PokerStars – followed in second, with a 22.4% share. Despite seeing its market share dip month-on-month, the Borgata remains in third, on 16.7%.
All data and figures are processed by leading European corporate advisory firm Ficom Leisure, a specialist in all segments of the betting and gaming sector.
Ficom Leisure also provides monthly figures on the New Jersey online market in the New Jersey iGaming Dashboard and Pennsylvania in the Pennsylvania iGaming Dashboard. It also provides quarterly figures on the Spanish online market in the Spain iGaming Dashboard, on the Danish market in the Denmark iGaming Dashboard, and on the Portuguese market in the Portugal iGaming Dashboard.