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New Jersey iGaming Dashboard – February 2021

Insight | Data

New Jersey’s online casino market passed another significant milestone last month, pulling in revenues of more than $100m for the first time.

iGaming Business and Ficom Leisure are pleased to present the New Jersey iGaming Dashboard, providing revenue and product metrics on the state’s regulated market.

The data is updated monthly following the official release of figures from New Jersey’s Division of Gaming Enforcement (NJDGE).

With igaming GGR of $103.8m last month, New Jersey became the first US state ever to exceed $100m in a single month.

The monthly total represented a 4.3% rise on the previous month and an 88.4% increase on January last year.

Long-standing online casino market leader Golden Nugget regained some of the ground it has lost recently last month, with its share of the market on a revenue basis rebounding to 30.1%, up from 29.6% in December and 28.3% in November.

This remains some way behind the share it held last January, however, when it accounted for 38.5% of the market.

It appears to be second-placed Borgata that’s scooping up its losses, with the operator’s share rising to 27.7% in January, up from 18.8% in the same month of 2020.

Third-placed Resorts Digital’s share of the market (22.0% in January) has fluctuated only within a couple of percentage points over the past year.

While still performing strongly, turnover in New Jersey’s sports betting market fell back in January after five consecutive months of hitting new monthly highs.

Online sportsbooks turned over $886.7m last month, down 4.6% on December’s $929.3m but up 88.2% on last January’s total of $471.1m.

Retail sportsbooks were up slightly on both a month-on-month and year-on-year basis, with handle of $72m.

The Meadowlands remained the market leader last month with a market share of 56.6%, which put it some way ahead of the second-placed Resorts Digital at 19.0%. Next was Borgata, with 10.2% of the market.

Ficom Leisure also provides monthly figures on Iowa in the Iowa iGaming Dashboard and Pennsylvania in the Pennsylvania iGaming Dashboard.

It also provides monthly figures, available via iGamingBusiness.com, on the Italian online market in the Italy IGaming Dashboard, as well as quarterly figures on the Danish market in the Denmark iGaming Dashboard, the Spanish market in the Spain iGaming Dashboard, and the Portuguese market in the Portugal iGaming Dashboard.

A European corporate advisory firm, Ficom Leisure is a specialist in all segments of the betting and gaming sector.