New Jersey’s online sports betting and igaming markets finished the decade strongly, though a weaker retail performance in December resulted in a month-on-month decline in combined wagering revenue.
iGaming Business and Ficom Leisure are pleased to present the New Jersey iGaming Dashboard, providing revenue and product metrics on the state’s regulated market.
The data is updated monthly following the official release of figures from New Jersey’s Division of Gaming Enforcement (NJDGE).
The state’s sports betting market saw online handle hit a new high of $488.9m for the month, its fourth consecutive record-breaking month. However, retail handle fell to $68.9m, which saw the state fail to match the monthly handle record of $562.7m set in November 2019.
Looking at the leading brands, Meadowlands, partnered with FanDuel and PointsBet, increased its market share to 49.3% of New Jersey’s total betting revenue for the month.
Resorts Digital, with DraftKings and Fox Bet, grew to 31.7%, while the William Hill-aligned Monmouth Park increased its share to 8.7%, and the Borgata, with its Roar Digital-powered betMGM sportsbook, grew to 7.7%.
This came at the expense of Ocean Resort, another William Hill partner, which saw its share decline to 4.0%.
New Jersey’s igaming market, meanwhile, finished 2019 with its strongest month to date. Revenue grew to $49.3m, marginally ahead of the previous record of $49.1m, set in November.
While revenue from table games and slots remained flat month-over-month, an uptick in online poker’s contribution, which rose to $1.7m, pushed the vertical to new heights.
As ever, Golden Nugget leads the way, though its share of revenue declined marginally from November, to 35.1%. Resorts Digital, and its partner The Stars Group, moved slightly closer, accounting for 24.2% of New Jersey casino revenue for December.
Resorts was closely followed by the Borgata on 18.7%, an improvement on November’s 16.7%, though fourth-placed Caesars Interactive fell further behind, on 9.1%.
All data and figures are processed by leading European corporate advisory firm Ficom Leisure, a specialist in all segments of the betting and gaming sector.
It also provides quarterly figures, available via iGamingBusiness.com, on the Spanish online market in the Spain iGaming Dashboard, on the Danish market in the Denmark iGaming Dashboard, and on the Portuguese market in the Portugal iGaming Dashboard.