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Indiana iGaming Dashboard – January 2020

Insight | Data

Indiana’s sports betting market broke both turnover and revenue records last month as the newly licensed market continued to gain traction.

iGaming Business and Ficom Leisure are delighted to present the Indiana iGaming Dashboard, providing a monthly breakdown of the latest figures from the Midwestern State’s regulated gambling market.

The data will be updated monthly following the official release of figures from the Indiana Gaming Commission. 

In total licensed bookmakers made revenue of $12.0m from turnover of $161.8m in December, with these figures up 28.9% and 10%, respectively, on the previous month.

Online sportsbooks continued to grow their share of the pie, with online revenues rising to $7.8m from $6.4m in November. This was set against a fall in retail revenues, to $3.7m from $4.2m the previous month.

The online rise was partially due to the higher turnover in online – $110.6m in December against November’s $96.2m – although higher payouts in retail were also a factor as the revenue fall came despite a slight rise in retail handle.

It was the DraftKings-branded Ameristar Casino that took the largest online market share last month, with 64.8%. This was a slight drop from November, when its share was 66.6%.

Blue Chip Casino, whose online sportsbook is run by FanDuel, had the next largest market share, at 28.4%. It had gained slightly on the previous month’s figure of 26.0%.

The remainder of the online market (6.8%) belongs to French Lick Resort, whose Rush Street Interactive-powered BetRivers site was the first online sportsbook to launch in the Hoosier state.

When looking at the combined online and retail market, Ameristar and Blue Chip remain in first and second place, with market shares of 48.8% and 20%, respectively.

Horseshoe Hammond Casino has the third largest overall share, at 9.6%, thanks to its standing as the most popular retail sports betting outlet. It has not yet launched an online offering.

Football and basketball remained the most in-demand sports in the state, accounting for 37.1% and 28.6% of betting activity.

Ficom Leisure also provides exclusive monthly estimates on New Jersey in the New Jersey iGaming Dashboard, Iowa in the Iowa iGaming Dashboard and Pennsylvania in the Pennsylvania iGaming Dashboard.

A European corporate advisory firm, Ficom Leisure is a specialist in all segments of the betting and gaming sector.