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New Jersey iGaming Dashboard – July 2020

Insight | Data

New Jersey’s igaming market had another strong month in June but fell short of May’s record-breaking high as players’ enthusiasm for poker waned.

iGaming Business and Ficom Leisure are pleased to present the New Jersey iGaming Dashboard, providing revenue and product metrics on the state’s regulated market.

The data is updated monthly following the official release of figures from New Jersey’s Division of Gaming Enforcement (NJDGE).

Online casino revenue fell back slightly to $84.9m last month, down 1% from the record high of $85.9m set the previous month.

The fall in poker GGR was responsible for the entire dip, with revenue in the vertical falling to $3.5m from $4.5m in May.

Despite the small month-on-month decline, the Garden State’s GGR figure for June still represented a 122.8% rise on the same month the previous year and the second highest monthly total to date.

New Jersey’s igaming market has soared during the novel coronavirus (Covid-19) pandemic as the closure of land-based casinos has seen punters turn to online and mobile channels.

Though the huge uplift in revenues hasn’t led to a significant shift in the market shares of the state’s igaming operators, there has been some movement at the top.

Market leader Golden Nugget has remained some way ahead of its rivals throughout the pandemic, taking 34.4% of the market in June, but this is down from 38% in February, the month before casinos were forced to close.

Similarly, Resorts Digital remained in second place last month with 20.3%, but its share has also fallen since February, when it held 24.0% of the market.

Borgata, on the other hand, has gained market share during the pandemic, with the 19.9% share it held in June – up from 15.7% in February – taking it within reach of overtaking Resorts Digital for second place.

However, with all of Atlantic City’s casinos having reopened during July – albeit at reduced capacity – it is likely we will see significant changes to igaming revenues once July numbers become available.

On the sports betting front, there were further signs of a recovery last month. Though retail outlets remained closed, the gradual resumption of sports activity led to a pick-up in sports betting turnover.

In June New Jersey bookmakers took bets worth $165m, up 40% from the $117.8m handle of May.

Ficom Leisure also provides monthly figures on Iowa in the Iowa iGaming Dashboard, Indiana in the Indiana iGaming Dashboard, and Pennsylvania in the Pennsylvania iGaming Dashboard.

It also provides quarterly figures, available via iGamingBusiness.com, on the Danish online market in the Denmark iGaming Dashboard, the Italian market in the Italy iGaming Dashboard, and the Portuguese market in the Portugal iGaming Dashboard.

A European corporate advisory firm, Ficom Leisure is a specialist in all segments of the betting and gaming sector.