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New Jersey iGaming Dashboard – July 2021

Insight | Data | Analysis

The Borgata continues to be the standard bearer as it cements its place as market leader for a fourth consecutive month.

iGaming Business and Ficom Leisure are pleased to present the New Jersey iGaming Dashboard, providing revenue and product metrics on the state’s regulated market.

The MGM-owned casino – with a BetMGM online product – enjoyed a 32.1% online market share (based on GGR), up from 30.3% in May. This saw it increase the lead it has been building over Golden Nugget Online Gaming (GNOG), which saw its share dropped to 25.8%.

The Borgata was far out in front in terms of retail share with 26.4%. Hard Rock was its closest challenger coming in with 16.4%, whilst Ocean Casino rounded out the top three with 10.7%.

Although land-based sports betting turnover rose to $83.9m, the online sector experienced a slight decline to $683.0m.

Meadowlands continued to dominate the field, despite seeing its sports betting market share drop to 62.5%. Its nearest challenger was Resorts Digital, but it was some way behind with 18.3%.

Ficom Leisure also provides monthly figures on Iowa in the Iowa iGaming Dashboard and Pennsylvania in the Pennsylvania iGaming Dashboard.

It also provides monthly figures, available via, on the Italian online market in the Italy IGaming Dashboard, as well as quarterly figures on the Spanish market in the Spain iGaming Dashboard, and the Portuguese market in the Portugal iGaming Dashboard.

A European corporate advisory firm, Ficom Leisure is a specialist in all segments of the betting and gaming sector.