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New Jersey iGaming Dashboard – June 2020

Insight | Data

New Jersey’s igaming market continued to reap the benefits of the casino closures in the state, with another record-breaking performance last month.

iGaming Business and Ficom Leisure are pleased to present the New Jersey iGaming Dashboard, providing revenue and product metrics on the state’s regulated market.

The data is updated monthly following the official release of figures from New Jersey’s Division of Gaming Enforcement (NJDGE).

The Garden State’s online casino market made GGR of $85.9m in May, up 7.4% on March’s total and a huge 124% on the same month in 2019.

Online slots and table games made up the bulk of the revenue at $81.4m, a rise of 8.8% on April’s total, which had already shown a 22.2% month-on-month increase as land-based casinos were shut down.

However, online poker lost momentum last month and fell back after the 200% year-on-year uplift it experienced in April.

But while the $4.5m in GGR the vertical pulled in during May was an 11.8% drop on April, it still represented a 150% year-on-year increase.

Long-time market leader Golden Nugget continued to lose ground last month, with its market share falling to 33.8%. While this is only a small drop from the 34.6% it held in April, it had begun the year with a 38.5% market share.

Nevertheless, it remains some way ahead of second-placed Resorts Digital, whose share rose to 20.6% in May, up slightly from 20.2% in April.

There were some signs of life in the sports betting market last month, with online turnover rebounding somewhat to $117.8m, a 116% rise on the previous month.

But due to the lack of sporting fixtures available to bettors, the total last month was less than half the sum taken in during the same month last year. Retail turnover was non-existent again last month due to novel coronavirus (Covid-19) pandemic-related closures.

Meadowlands, which is partnered with FanDuel and PointsBet, continued to hold the largest share of the sports betting market last month, though at 42.7% its share had fallen significantly from the 61.9% it held in April.

Meanwhile, second-placed Resorts Digital, via its partnerships with DraftKings and Fox Bet, moved in the opposite direction.

Its market share jumped to 38.0% from 22.9% in April, taking it tantalisingly close to regaining the leading position it occupied for the first few months after the state’s regulated sports betting market opened back in 2018.

Ficom Leisure also provides monthly figures on Iowa in the Iowa iGaming Dashboard, Indiana in the Indiana iGaming Dashboard, and Pennsylvania in the Pennsylvania iGaming Dashboard.

It also provides quarterly figures, available via iGamingBusiness.com, on the Danish online market in the Denmark iGaming Dashboard, the Italian market in the Italy iGaming Dashboard, and the Portuguese market in the Portugal iGaming Dashboard.

A European corporate advisory firm, Ficom Leisure is a specialist in all segments of the betting and gaming sector.