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New Jersey iGaming Dashboard – March 2020

Insight | Data

After starting the year with record-breaking revenues in January, New Jersey’s regulated igaming market fell back slightly in February but still recorded its second-best performance since the market opened.

iGaming Business and Ficom Leisure are pleased to present the New Jersey iGaming Dashboard, providing revenue and product metrics on the state’s regulated market.

The data is updated monthly following the official release of figures from New Jersey’s Division of Gaming Enforcement (NJDGE).

Across all games igaming had GGR of $52.0m in February, down 5.6% on January’s $55.1m but up an impressive 64% on the same month the previous year.

Interestingly, it was table games and slots that declined during the month – poker revenues held steady on the previous month.

The bulk of the action came from Golden Nugget, which kicked off the year with a rebound in its market share to 38.5%, falling back only slightly to 38.0% in February.

The market leader remains some way ahead of second-placed Resorts Digital and its partner The Stars Group, which held a 24% share of the market in February.

Third-placed Borgata saw its market share fall to a nine-month low of 15.7%, down 16.5% on the 18.8% it held in January.

The state’s sports betting market was relatively lacklustre in comparison last month. After a bumper month for handle last November, overall turnover has been slipping ever since.

Both retail and online handle fell significantly during February, to $58.3m and $436.5m, respectively. These figures represented 15.5% and 7.2% decreases on January’s figures.

However, while the retail figure was also a 5.2% drop on the previous year, online handle was up 68.8% on a year-on-year basis.

Meadowlands, which is partnered with FanDuel and PointsBet, increased its market share to a record high of 64.6%, an enormous 31.4% rise on the share it held in January.

Part of its gains appear to be coming at the expense of second-placed Resorts Digital, which has seen its share fall from 31.7% in December to 29.7% in January and then to 23.6% in February.

Monmouth Park, which is partnered with William Hill, saw its share rise slightly on a month-on-month basis to 7.3%, but it remains significantly down on its position last Summer, when it was comfortably taking a double-digit share of the market.

Ficom Leisure also provides monthly figures on Iowa in the Iowa iGaming Dashboard, Indiana in the Indiana iGaming Dashboard, and Pennsylvania in the Pennsylvania iGaming Dashboard.

It also provides quarterly figures, available via iGamingBusiness.com, on the Spanish online market in the Spain iGaming Dashboard, on the Danish market in the Denmark iGaming Dashboard, and on the Portuguese market in the Portugal iGaming Dashboard.

A European corporate advisory firm, Ficom Leisure is a specialist in all segments of the betting and gaming sector.