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New Jersey igaming dashboard – May 2019

Insight | Data

iGaming Business and Ficom Leisure are pleased to present the New Jersey iGaming Dashboard, providing revenue and product metrics on the state’s regulated market.

The data is updated monthly following the official release of figures from New Jersey’s Division of Gaming Enforcement (NJDGE).

The market failed to match March’s stellar performance in April, with total online gross gaming revenue down month-on-month to $36.6m. However, this still represented strong advance on April 2018’s monthly revenue total of $23.0m.

Golden Nugget remains far ahead of all other competitors in the poker and casino verticals with a 37.9% market share. Resort Digital is moving further away from its rivals in second place, though its 19.5% market share sees it lag behind the established market leader.

Further back, Caesars, the Borgata and Tropicana are all closely bunched together. Each had a share of more than 10%, according to the April figures.

Last year’s market entrants, Ocean Resorts and Hard Rock, remain far behind the brands that have been active in New Jersey for a number of years. While Hard Rock’s $1.6m igaming revenue total, giving it a 4.3% share, is respectable, Ocean Resorts generated just $308,409 from igaming.

New Jersey’s sports betting market also dipped in April, with revenue falling to $21.2m. The record-setting performance in March was largely down to the National Collegiate Athletics Association’s annual basketball tournament, known as March Madness.

April saw previous trends continue, namely FanDuel strengthening its leading position and online turnover remaining vastly superior to land-based.

With its licensing partner Meadowlands’ market share growing to 57.1% in April, FanDuel’s share is now double that of its closest competitor, Resorts Digital and DraftKings.

Meanwhile, online wagering turnover for April amounted to $254.0m. Land-based turnover for the month was $59.7m, suggesting that channel is less than a quarter of size of the state’s online market. States looking to regulate without a mobile wagering component in their legislation should take heed.

Ficom Leisure also provides exclusive monthly estimates on the Italian online market in the Italy iGaming Dashboard, including operator market shares across casino, sports betting and poker. It also provides quarterly figures on the Spanish online market in the Spain iGaming Dashboard and on the Danish online market in the Denmark iGaming Dashboard.

A European corporate advisory firm, Ficom Leisure is a specialist in all segments of the betting and gaming sector.