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New Jersey iGaming Dashboard – May 2021

Insight | Data | Analysis

New Jersey’s igaming market recorded its second highest monthly revenue total ever last month, while sports betting also made a strong year-on-year rebound.

iGaming Business and Ficom Leisure are pleased to present the New Jersey iGaming Dashboard, providing revenue and product metrics on the state’s regulated market.

Online casino operators took in revenues of $107.7m in April, down 5.3% on March’s record-breaking total of $113.7m, but up 34.6% on April last year.

Poker revenues made up just a small portion of last month’s GGR total at $2.4m, continuing the steady decline of the vertical after it experienced something of a revival during the pandemic.

Last month’s total represented an 11.1% month-on-month decline but a much larger 52.9% decrease on last April, when many sports bettors switched to the vertical as betting options dried up.

After overtaking long-standing market leader Golden Nugget in March, the BetMGM-partnered Borgata managed to hold on to the number one spot in GGR market share terms, but only just.

Its share fell to 30.4% last month, down from 31.8% in March. Golden Nugget, on the other hand, saw its share rebound to 30.1%, up from 27.9% in March.

Third-placed Resorts Digital saw its share fall further to 18.2%, having already dropped a couple of percentage points to 18.9% in March.

Sports betting handle fell back last month from the previous month, but was up substantially on last April, when there were few sporting events taking place.

Last month’s land-based turnover of $66.8m was down 15.9% on March but compared favourably with the zero handle of April last year.

April’s online turnover of $681.2m was also down on March, by 12.7%, but was more than 11 times higher than last April’s takings.

Meadowlands continued to lead the market by a long way, with a 53.1% market share by revenue, followed by Resorts Digital at 21.9% and Borgata at 12.3%.

Ficom Leisure also provides monthly figures on Iowa in the Iowa iGaming Dashboard and Pennsylvania in the Pennsylvania iGaming Dashboard.

It also provides monthly figures, available via, on the Italian online market in the Italy IGaming Dashboard, as well as quarterly figures on the Spanish market in the Spain iGaming Dashboard, and the Portuguese market in the Portugal iGaming Dashboard.

A European corporate advisory firm, Ficom Leisure is a specialist in all segments of the betting and gaming sector.