The New Hampshire Lottery has appointed Daniel Maloney as its first director of sports betting, as it looks to manage the expansion of legal wagering across the state.
In his role Maloney will lead sports betting sales strategies and executions, as well as identifying potential partners for new opportunities.
The position was created as part of the 2019 legislation that legalized sports betting in the state, and oversees as aspects of sports betting, including managing relationships with New Hampshire’s exclusive sports betting operator DraftKings and physical sportsbook locations.
He joins having most recently worked as an intern for the Nevada Gaming Control Board. Maloney is a lawyer by trade, with a Master’s of Law degree in gaming and regulation from the University of Nevada Las Vegas, and 12 years’ experience in contract and compliance law.
“We are pleased to welcome Daniel Maloney to our team in this critical new strategic role to help us continue to implement and expand upon our already successful sports betting infrastructure,” said Charlie McIntyre, the New Hampshire Lottery executive director.
“We are proud of our initial success with sports betting and we have every expectation that we will continue to build momentum,” McIntyre said. “Danny will play a major role in our efforts to maximize this channel in support of education in New Hampshire. The future is bright for sports betting in New Hampshire.”
Mobile sports betting went live in New Hampshire in December 2019, and since then more than 40,000 residents have registered, placing more than 4.7m bets worth more than $140m.
The past two months have seen retail wagering launch in the state, with DraftKings opening books at the South Side Tavern in Manchester, and in the Eureka Casino-owned The Brook in Seabrook.
The process that saw DraftKings selected as the state’s sole sportsbook operator also saw Intralot chosen to provide retail betting solutions to the New Hampshire Lottery. This agreement, which expanded upon the lottery’s existing supply deal with the service provider, had been expected to see retail wagering launch at lottery retailers during 2020.
“I am extremely excited to be able to step into this new position with the New Hampshire Lottery,” Maloney said of his new role. “I could not imagine a better role for myself and I look forward to working collaboratively with the New Hampshire Lottery team and its partners to continue to build on the Granite State’s reputation as the go-to destination for sports betting in the northeast.
“With DraftKings’s easy-to-use app providing countless opportunities for sports wagering in an engaging platform, coupled with world-class physical destinations, New Hampshire features an unparalleled sports betting experience.”