Players in New Hampshire have wagered more than $3.4m in the week following the roll-out of mobile and online betting on December 30.
As of January 6, over 16,200 players have registered with the DraftKings-powered sportsbook, which operates under an exclusive contract with the New Hampshire Lottery.
Governor Chris Sununu, who placed the ceremonial first bet when sports betting launched, said the early returns show sports betting “was absolutely the right bet for New Hampshire to make”.
“With over $3.44 million already wagered here in the Granite State, and with revenues benefitting our state’s education system, this is already proving to be a big win,” he explained. “The demand is there and New Hampshire is happy to serve as the region’s go-to destination for sports betting.”
New Hampshire Lottery executive director Charlie McIntyre added that he was “extremely pleased” with the first week figures.
McIntyre also noted that the lottery had seen “a significant volume of players” from other states signing up to bet in New Hampshire.
“We look forward to building on our success, while offering our players a completely new way to experience the thrill of winning.”
While legislation signed into law by Sununu in July 2019 allows for sport betting at up to ten retail locations and via five mobile applications, the state has opted to allow DraftKings to launch an exclusive offering. This will see it return 50% of revenue to the state, with a retail product to be rolled out early in 2020.
It will not be the only sports betting product in the state, with Intralot selected to power a lottery-branded offering. There has been no indication as to when this will launch.