Texas-based Overdrive Marketing Inc. has acquired longstanding online sports wagering portal TheRX.com, in a deal worth $2.4m.
In addition to offering marketing, content and SEO services, Overdrive is the operator of OddsTrader.com, a US-focused affiliate portal offering betting odds, price comparisons, statistics, live scores and injury reports.
TheRX.com has operated TheRXforum.com, one of the largest dedicated sports betting forums since 1995, and also provides daily sports news, picks and insights. The platform’s forum allows sports fans to discuss betting, sports and other topics.
In addition, the portal offers customers different tools including introductions to betting, a glossary of betting terms, as well as an odds converter and parlay calculator.
Overdrive has stated it will rebuild TheRX.com’s website, with a view to relaunching the portal in time for the 2021 NFL season, which begins in September.
“The acquisition of TheRX.com puts us in a strong position to capitalize on the huge potential of the burgeoning US sports betting industry,” said Timothy Seay, Overdrive’s chief executive.
TheRX.com currently features links to Overdrive-owned Oddstrader.com, redirecting users to the site to compare odds from different online operators.