Marketing

8th January 2021

BetRivers signs NBA and NFL legends as brand ambassadors

New York Stock Exchange-listed betting and igaming operator Rush Street Interactive (RSI) has signed up former National Football League (NFL) player Jerome Bettis and National…

8th January 2021

DraftKings signs partnership with Drone Racing League

DraftKings has been named the official sports betting partner of the Drone Racing League (DRL). As the official sports betting partner of the league, DraftKings…

4th January 2021

FanDuel announces partnership with NBA legend Barkley

Flutter Entertainment-owned daily fantasy and sports betting operator FanDuel has announced an exclusive content partnership with former National Basketball Association (NBA) player, Sports Emmy-winning analyst…

11th December 2020

DraftKings becomes official partner of NHL’s Nashville Predators

DraftKings has signed a deal to become the official daily fantasy sports provider and an official sports betting operator of the National Hockey League (NHL)’s…

26th November 2020

DraftKings to sponsor Mike Tyson comeback fight

DraftKings has been named the official sports betting partner of the upcoming boxing match between former undisputed heavyweight world champion Mike Tyson and former four-division…

4th November 2020

Acroud signs LoI to acquire US tipster company

iGaming affiliate business Acroud AB (formerly Net Gaming) has signed a letter of intent (LoI) to acquire an unnamed “fast-growing US tipster company” for an…

3rd November 2020

DraftKings scores first golf partnership with DeChambeau

Sports betting and daily fantasy sports operator DraftKings has secured its first deal with a professional golfer by entering a partnership with US player Bryson…

30th October 2020

HeadsUp and LOTIX to launch US sportsbook and lottery operations

Media and gaming operator HeadsUp Entertainment has agreed a joint venture with gaming and payment supplier Lotix, to pursue lottery and betting opportunities in the…

7th October 2020

The Road Back: Back to Basics – Day one

Communication is a vital to a casinos’ efforts to bring premium customers back to properties, according to a panel of industry experts in the first…

29th September 2020

BetMGM scores betting deal with Tennessee Titans

BetMGM, the brand operated via the Roar Digital joint venture between MGM Resorts International and GVC Holdings, has agreed to become the official sports betting…

25th September 2020

PointsBet partners with NFL’s Colts and Bears

PointsBet has agreed partnerships with both the Indianapolis Colts and Chicago Bears, making it a sportsbook partner of the NFL franchises. Under both deals, PointsBet…

23rd September 2020

Rivers Casino Pittsburgh partners with NHL’s Penguins

The NHL’s Pittsburgh Penguins has signed an agreement with Rush Street’s Rivers Casino Pittsburgh that will see it become the team’s casino and sportsbook partner…

23rd September 2020

BetMGM signs up Jamie Foxx for new ad campaign

BetMGM, the betting and igaming joint venture between GVC Holdings and MGM Resorts, has announced that Oscar-winning actor and singer Jamie Foxx will star in…

17th September 2020

State of the Union: New Jersey, Scientific Games, Virginia and more

This week’s State of the Union, in partnership with Segev LLP, includes a record month for sports betting handle in New Jersey, new sports betting…