Marketing

5th November 2021

BetMGM scores former NFL star Johnson as brand ambassador

BetMGM has announced the signing of former National Football League (NFL) player Chris Johnson as its latest brand ambassador. The agreement will see Johnson feature…

8th October 2021

PointsBet confirms latest Canada hire as Rivers takes marketing role

The Canadian division of online gambling operator PointsBet has appointed Dave Rivers as vice president of marketing. Rivers joins the operator after 18 years with…

30th July 2021

theScore partners Canlan Sports on promotional drive

Score Media and Gaming (theScore) has entered a partnership with Canadian recreational sports business Canlan Sports to promote its brand across the country. Under the…

20th July 2021

DraftKings scores betting partnerships with PGA Tour golf events

Sports betting and daily fantasy sports operator DraftKings has agreed a deal to become the first official betting operator of the World Golf Championships-FedEx St.…

7th July 2021

Z Capital Partners completes Affinity-SIG merger

Private equity business Z Capital Partners has announced the conclusion of the merger between its portfolio companies Affinity Gaming and Sports Information Group (SIG), creating…

1st July 2021

Nascar lands BettorView as latest gambling partner

Stock car racing series Nascar has signed in-venue sports betting marketing and technology platform BettorView as its latest partner in the gambling industry. Under the…

20th May 2021

Sportradar signs landmark marketing tech deals with NFL’s Jets and Ravens

Sports betting service provider Sportradar has signed two new agreements with the New York Jets and Baltimore Ravens, to provide its ad:s sports betting marketing…

12th April 2021

Overdrive Marketing acquires TheRX.com

Texas-based Overdrive Marketing Inc. has acquired longstanding online sports wagering portal TheRX.com, in a deal worth $2.4m. In addition to offering marketing, content and SEO…

9th April 2021

WynnBet pens marketing and affiliate deal with Minute Media

WynnBet, the casino and sports betting app operated by land-based giant Wynn Resorts, has entered a multi-year content marketing and affiliate partnership with Minute Media,…

1st March 2021

MediaTroopers secures permanent sports wagering supplier license in WV

Digital marketing agency MediaTroopers has secured a permanent sports betting supplier license from the West Virginia Lottery. MediaTroopers has been operating in the US state…

25th February 2021

WatchandWager extends marketing partnership with AretoNet

Advance-deposit wagering operator and Webis Holdings subsidiary WatchandWager (WaW) has extended its data and marketing agreement with AretoNet for a further two years. The US-based…

10th February 2021

NHL takes stake in PointsBet as it announces multi-year partnership

Australian sports betting operator PointsBet has agreed a multi-year strategic partnership with the National Hockey League (NHL), becoming an official sports betting partner of the…

28th January 2021

FanDuel selects Genius Sports for new marketing drive

Sports betting and daily fantasy sports operator FanDuel is to work with Genius Sports Group on a new marketing initiative, aimed at bringing in new…

8th January 2021

BetRivers signs NBA and NFL legends as brand ambassadors

New York Stock Exchange-listed betting and igaming operator Rush Street Interactive (RSI) has signed up former National Football League (NFL) player Jerome Bettis and National…