Marketing

12th April 2021

Overdrive Marketing acquires TheRX.com

Texas-based Overdrive Marketing Inc. has acquired longstanding online sports wagering portal TheRX.com, in a deal worth $2.4m. In addition to offering marketing, content and SEO…

9th April 2021

WynnBet pens marketing and affiliate deal with Minute Media

WynnBet, the casino and sports betting app operated by land-based giant Wynn Resorts, has entered a multi-year content marketing and affiliate partnership with Minute Media,…

1st March 2021

MediaTroopers secures permanent sports wagering supplier license in WV

Digital marketing agency MediaTroopers has secured a permanent sports betting supplier license from the West Virginia Lottery. MediaTroopers has been operating in the US state…

25th February 2021

WatchandWager extends marketing partnership with AretoNet

Advance-deposit wagering operator and Webis Holdings subsidiary WatchandWager (WaW) has extended its data and marketing agreement with AretoNet for a further two years. The US-based…

10th February 2021

NHL takes stake in PointsBet as it announces multi-year partnership

Australian sports betting operator PointsBet has agreed a multi-year strategic partnership with the National Hockey League (NHL), becoming an official sports betting partner of the…

28th January 2021

FanDuel selects Genius Sports for new marketing drive

Sports betting and daily fantasy sports operator FanDuel is to work with Genius Sports Group on a new marketing initiative, aimed at bringing in new…

8th January 2021

BetRivers signs NBA and NFL legends as brand ambassadors

New York Stock Exchange-listed betting and igaming operator Rush Street Interactive (RSI) has signed up former National Football League (NFL) player Jerome Bettis and National…

8th January 2021

DraftKings signs partnership with Drone Racing League

DraftKings has been named the official sports betting partner of the Drone Racing League (DRL). As the official sports betting partner of the league, DraftKings…

4th January 2021

FanDuel announces partnership with NBA legend Barkley

Flutter Entertainment-owned daily fantasy and sports betting operator FanDuel has announced an exclusive content partnership with former National Basketball Association (NBA) player, Sports Emmy-winning analyst…

11th December 2020

DraftKings becomes official partner of NHL’s Nashville Predators

DraftKings has signed a deal to become the official daily fantasy sports provider and an official sports betting operator of the National Hockey League (NHL)’s…

26th November 2020

DraftKings to sponsor Mike Tyson comeback fight

DraftKings has been named the official sports betting partner of the upcoming boxing match between former undisputed heavyweight world champion Mike Tyson and former four-division…

4th November 2020

Acroud signs LoI to acquire US tipster company

iGaming affiliate business Acroud AB (formerly Net Gaming) has signed a letter of intent (LoI) to acquire an unnamed “fast-growing US tipster company” for an…

3rd November 2020

DraftKings scores first golf partnership with DeChambeau

Sports betting and daily fantasy sports operator DraftKings has secured its first deal with a professional golfer by entering a partnership with US player Bryson…

30th October 2020

HeadsUp and LOTIX to launch US sportsbook and lottery operations

Media and gaming operator HeadsUp Entertainment has agreed a joint venture with gaming and payment supplier Lotix, to pursue lottery and betting opportunities in the…