Marketing

3rd August 2020

PGA Tour announces BetMGM as official betting partner

The PGA Tour, the organizer of the leading men’s golf tournaments in North America, has announced BetMGM as its latest official betting operator. Under the deal,…

17th June 2020

XLMedia poaches Rakuten’s Dorward for North America role

Affiliate marketing services provider XLMedia has announced the appointment of Ken Dorward, formerly of Japanese e-commerce giant Rakuten, as its new president North America. Dorward, who…

27th March 2020

Leadstar Media approved to launch in New Jersey

Affiliate services provider Leadstar Media has secured approval from the New Jersey Division of Gaming Enforcement to commence operations in the state. Leadstar will use…

10th February 2020

Penn National Gaming lands partnership with Nascar

Casino operator Penn National Gaming (PNG) has agreed a multi-year deal to become an authorized gaming partner of stock car racing series Nascar in the…

3rd December 2019

Harrah’s Philadelphia scores marketing deal with NFL’s Eagles

Caesars Entertainment-owned Harrah’s Philadelphia Casino and Racetrack in Pennsylvania has entered into a marketing partnership with the Philadelphia Eagles National Football League (NFL) franchise. Specific…

25th November 2019

Tennessee releases sports betting regulations for public comment

Tennessee has released its draft sports wagering rules, including stringent advertising regulations, for public comment. The rules would only allow for wagers to be placed…

5th November 2019

Gambling.com Group hires Kambi’s Bichsel as VP for US sales

Gambling.com group has appointed Max Bichsel, formerly director of US sales for Kambi, as vice president with a focus on its US business. Bichsel’s goal…