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Z Capital Partners completes Affinity-SIG merger


Private equity business Z Capital Partners has announced the conclusion of the merger between its portfolio companies Affinity Gaming and Sports Information Group (SIG), creating Affinity Interactive.

Affinity Interactive currently offers gaming and horse wagering services, and is set to launch social gaming and sports betting as part of its expansion across the US.

The business also has casinos in Nevada, Missouri and Iowa.

Mary Beth Higgins, chief executive officer of Affinity Gaming, and Itay Fisher, chief executive officer of SIG, will continue to head their respective components.

“We are pleased to complete this transaction, which establishes Affinity Interactive as a leader in today’s gaming industry with a world class digital offering and significant growth opportunities,” said James Zenni, founder, president and chief executive officer of ZCG and Chairman of Affinity Interactive.

“With the rapid expansion of online gaming in the U.S. and abroad, and the continued growth of the sports and online betting industry, Affinity Interactive will be positioned to accelerate its growth with acclaimed casino properties and best-in-class technology and proprietary sports data and intelligence available to nearly one million customers worldwide.”